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ALT DESIGN

FREELANCE DESIGNER

Dec. 2017 - Present

Collaborate with clients to provide creative direction, develop design concepts, and consult on multidisciplinary projects. Conduct in-depth research to develop effective creative strategy based on brand identity and target audiences. Direct photo and video shoots for product and lifestyle projects. Design engaging and appealing customer-facing designs for product packaging, advertisements, and social media outreach. 

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• Independently coordinate project responsibilities from conceptualization through delivery, collaborating with clients to consistently exceed expectations and drive repeat business.

FIRST JEWELRY LTD

CREATIVE DIRECTOR

Jan. 2017 - Dec. 2017

Directed the creative strategy supporting the Persona brand involving the launch of new jewelry collections in over 1,500 major jewelry retailers and e-commerce organizations, including Zales and Amazon.com. Managed the creative process from concept through completion, translating marketing and sales objectives into effective creative strategies across various media. Designed visual merchandising including in-store displays and product layout. Coordinated the development of engaging lifestyle imagery and marketing copy to support brand identity. Applied interpersonal skills in pitching product and marketing plans to key customers and maintaining positive business relations with suppliers, and vendors. Managed and cultivated strong teams of capable graphic designers, marketing associates, product designers and freelancers able to achieving their best works on tight deadlines. 

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• Efficiently managed direct reports and a multitude of freelance and contract designers under three departments: Marketing, Creative, and Product Development. 

• Directed development of licensed collections for prominent global brands including Coca-Cola, The Beatles, Emoji, and Peanuts.

FIRST JEWELRY LTD

CREATIVE LEAD

Mar. 2014 - Dec. 2016

Spearheaded the development of an in-house graphic design department from the ground up to support organizational growth while directing product development. Effectively integrated internal design personnel while managing existing relationships with freelance design associates in developing vital B2B and B2C marketing and sales collateral. 

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• Selected to improve operational efficiency by creating, coordinating, and providing continued leadership for an in-house graphic design team to reduce dependence on outside contractors. 

FIRST JEWELRY LTD

PRODUCT SPECIALIST

Jan. 2010 - Feb. 2014

Designed and curated jewelry products as one of three initial employees at a rapidly growing organization. Conducted trend analysis to establish industry trends and develop product strategy. Designed and curated jewelry based on consumer analysis, collaborating with suppliers to efficiently source high-quality materials. Interfaced with retailers to produce engaging store merchandising to highlight product features and attract customers. 

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• Leveraged advanced product knowledge in developing in-house and customer-facing materials for multiple jewelry brands.

ISABELLA COMPANY

FASHION INTERN

Feb. 2008 - Apr. 2008

Completed an experiential learning opportunity in the high-end fashion industry import and wholesale distribution as part of a dynamic team of showroom staff. Provided adaptable support in handling inventory items, responding to client requests, and preparing for trunk shows. Applied exemplary interpersonal skills in collaborating with staff teams and providing excellent customer service.

PROJECTS ABROAD

VOLUNTEER ESL TEACHER

May. 2007 - Jul.  2007

Instructed Thai children ages seven to fourteen in conversational English. Obtained advanced familiarity with Thai culture through immersion to personalize instruction materials and more effectively interface with students. Evaluated personal performance in a classroom setting and developed personalized improvement plans to help students meet academic goals.